What is in the closet, and what is missing
The type, colour and style of every piece. From there: a green skirt is missing, one that would go with these four tops.
For fashion brands and stores
Be part of every family's closet.
OutfitNest is the wardrobe and styling app for the whole family. Your products appear in front of the person who is missing exactly that piece, clearly labelled, and you pay only on results.
One closet. Every look changes as you scroll.
This is what a family sees: looks built from clothes they already own, and your piece beside them, clearly marked.
01 / 04
Monday morning
Everyone dressed before the coffee is cold.
- Knit topPowder blueFrom the closet
- Tailored trousersSandFrom the closet
- Wool blazerCamelAd
02 / 04
Friday dinner
The right piece was already in the closet.
- Slip dressLavenderAd
- Cropped knitBlushFrom the closet
- Soft blazerIvoryFrom the closet
03 / 04
Saturday outside
Looks that follow the weather.
- Long coatCamelAd
- Knit topButterFrom the closet
- TrousersSageFrom the closet
04 / 04
Holiday week
One family, many profiles, one closet.
- Pleated skirtBlushAd
- Knit topIvoryFrom the closet
- Slip dressPowderFrom the closet
People open the closet before they open a store.
OutfitNest catalogs what a family already owns, suggests a look each morning, and shows what is missing. That is the moment a partner can be useful. We are about to launch in Israel and the United States, and we are looking for a small group of stores that will be there from day one.
What the app knows, and why it matters to you
People photograph their clothes, and every morning the app suggests what to wear for the weather. On the way it learns four things no ordinary ad knows.
Which colours flatter
In the personal style report the palette is measured from a photo of the face. A product in a colour that does not suit the person is not shown to them.
Size
Learned from the clothes in the closet. A product that does not come in the person's size is never offered.
Price range
Taken from the brands the person already wears. A product that costs more than their closet is used to gets a lower place in the ranking.
Children and babies too
Every family account has profiles for children and babies, with sizes and an outgrown button. Those recommendations go to the parent, at the exact moment the next size is needed: outgrown means the same piece in the next size, first on the list. The suggestion follows the child's closet, the colours the parents already buy.
Where you appear
Three places, all inside the shopping moments of the app, and all labelled as an ad. Nothing is passed off as organic advice.
- AdThe next piece worth buying, on the daily screenYour product, with photo, price and the label, is the first tile on the shelf the person opens every morning, under the look of the day and next to their own clothes that your product goes with. With a personal explanation: you are missing blue trousers. And a link to the product.
- AdMore for youA strip of products under the main recommendation and on the shopping page, which refreshes every two days with a reminder: your products that go with what this person already owns, in their colours and size.
- AdI want to buyA button in the closet that opens a shopping search. The person picks black dress, and sees first the products and stores of partners that sell dresses to their audience, and only then other stores. A shoe store will not appear in a search for a dress: you appear only in front of someone looking for what you sell.
What you get
Your own report, at a private link
How many times your products were shown, to how many people, how many tapped, how many bought and for how much. Per product and in total, for 7, 30 or 90 days, with a download to Excel. It opens on a phone too. A product seen by fewer than 5 people in the period is grouped into one line without a name, a privacy protection like the one at Google and Meta.
Real purchases, not estimates
If you have an affiliate system or a way to report an order, every tap carries a random identifier and you tell us when an order closes. That way we can work on a real commission.
Traffic that knows what it wants
Whoever reaches you already knows what they are looking for, in which colour and in which size.
Taps you can trust
Taps in the report are unique taps only: one per account, per product, per day, only on a product that was really shown to that account, and with a daily cap. Repeated or unusual taps are not counted and not billed, and their number appears at the bottom of the report.
What we need from you
Three levels. The first takes five minutes.
A search link
The search address on your site, and what you sell and to whom: women, men, children.
Where you appear: in I want to buy and on the shopping page, as a button with your store name that opens a search for the item on your site.
Work: five minutes.
A product file
For each product: name, link, image, price, type, audience and sizes in stock. 20 to 30 products are enough to start.
Where you appear: all three places, including the top of the daily screen. We measure the colour of each product from its image.
Work: one Excel file.
Purchase tracking, optional
The name of your tracking parameter, and a reporting address we give you.
Work: a one-time setup.
Terms that stay simple.
No setup fee, no commitment, and you can stop at any time.
60 days free
The first two months are a trial with no charge. A store that received nothing pays nothing.
Then a percentage of sales
4% of the sales that came through the app, with no fixed fee. For a store without order tracking: 0.25 ILS per unique tap, with a monthly cap if you want one.
Fixed for a year
The price does not rise by itself. After a year we renew the agreement together, based on what your report showed.
No automatic billing
The report calculates, and the invoice is issued by hand, so you always see the numbers before you pay.
What we do not do
- No information about users leaves the appYou receive numbers only. From the closet, the photos and the profile: nothing.
- Payment does not buy fitA partner appears before stores that are not partners, but a product that does not suit the person is not shown to them, even when we have nothing else to show. That is what makes people trust the recommendations, and what turns a tap into a purchase.
- Everything is labelledEvery placement carries the word Ad, a short sentence that says the store pays, a Why am I seeing this explanation, and a switch that turns store picks off. No hidden advertising.
- No auction on fitA product does not enter and does not climb the ranking because of payment. Between products that fit a person equally, the order follows the partnership terms, and users are told so in the privacy policy.
What a family sees in OutfitNest
Photograph once
Take a photo of a garment or pick one from the gallery. The app recognizes it, measures the colour and files it in the closet.
A look for every morning
Each morning, looks wait for them, built from their own clothes and matched to the weather.
See it on you
Pick a look and see how it looks on you, before getting dressed.
Your style, in words
Colours that flatter, cuts that work, and what is worth buying.
For the whole family
A profile for everyone, including kids and babies. An outgrown piece moves to a sibling in one tap, and photos stay private.
Where we stand
The app is built and working in Hebrew, English and Spanish, and is in review for the App Store and Google Play. We do not have user numbers to show yet, so we do not ask you to commit on them: with launch partners we build the terms together, on the numbers you see in your own report. A short partnership agreement is being drafted by our lawyer.
We would be glad to show you the app in action, including how your product looks inside it and what the report looks like.